I’ve been working on the content network to drive conversions. It’s been a learning process.

Adwords highly rewards you for relevancy, and by structuring your campaign to have one keyoword PER adgroup and the keyword in the headline, you’re super relevant right off the bat.

The higher up the search ladder you go, the more potential clicks you will receive since the searcher will see your ad first.

First I want to give you some basic quick and dirty guidelines for writing an effective ad : Put the keywords in the ad at least once, I almost always put it in the headline.

While it may seem pretty elementary to advertise with Google Adwords, the right strategies have to be used for a successful campaign.

Google Adwords has become synonymous with online advertising till the point that Google has complete freedom to customize their business model to their advantage.

Your first job is to build an effective keyword list, I’m not going to go into the details about that in this post.

Did your campaigns or some of your campaigns got hit by the Quality score?

Everyone is always looking for a secret to doing well with Adwords. The endless campaign options and quality score considerations can be a mystery to newbies and veterans alike.

How do you create a campaign specifically for content?