One of my high school English teachers once told me that writing is 10% inspiration and 90% perspiration, suggesting that a good writer starts with a quick burst of creativity and spends the rest of their time refining and editing those initial ideas. While this advice may seem counter-productive to bloggers who need to create content quickly and consistently, it is actually sound wisdom. This ratio of creating vs. editing time helps clarify your ideas so your audience understands your point of view.

To help you in these crucial editing stages, we thought we would lay down some important questions bloggers can ask themselves so they can make an honest, constructive and critical appraisal of their work before posting it up for the world to see. Asking these simple questions could mean the difference between a hastily written blog article that remains obscure and a well-written, influential and accessible blog that courts a loyal audience with ease.