As a YouTube Partner, you get the opportunity to display ads alongside your videos and earn money for every click. Most of the time, YouTube will display a graphical ad, but sometimes AdSense ads will also appear. To apply you must be an AdSense Publisher and your YouTube channel has to meet undisclosed traffic and subscriber criteria.

While Google continues to dominate the organic search market, I try to make use of almost any of their tools that could positively affect my rankings. As a YouTube channel owner you get the opportunity to display your website address on your channel’s homepage. Google treats the channel homepage just like any other site and assigns a PageRank. So as your channel becomes more popular, it can be considered a high-quality backlink for your site.