Over time you’ll hear us use the term herd when referencing the majority of bloggers on the Net. It may sound condescending, but it’s not. It’s a fact that should be addressed and understood. It’s pervasive no doubt; most bloggers do things just like every other blogger out there without evaluating the reason behind their method. As with any new fad, ideas go viral until we soon see every blogger and his buddy boarding the band wagon.

A new must have theme comes out and soon every new blog is suddenly posting content beneath the shadow of a single design. A new product goes viral, and it’s soon a permanent fixture on the sidebar of the blogging community. The quarterback bloggers have a certain number of comments everyday; an instant metric for everyone else to measure their own comments by. Time and again we see it.