More and more small business folks are giving in to what seems like an insurmountable mountain of hype and jumping on the twitter bandwagon.

But, some people still look at twitter on the surface and conclude that it’s one big waste of time. I can’t say I disagree completely, however, like all social media and marketing tactics, before you can determine if something makes sense you need to analyze your objectives. So, instead of asking why you would use it, ask how it might help you achieve some other already stated objectives.

1) Would you like a way to connect and network with others in your industry or others who share you views? It’s a good a tool for that.

2) Would you like a way to get instant access to what’s being said, this minute, about your organization, people, products, competitors or brand? It’s a good tool for that.