I don’t know about you but I’m addicted to the traffic that StumbleUpon can send to my websites. It’s easy. It’s big. And it’s just plain fun. Unfortunately, the potency of your StumbleUpon account will go downhill quickly if you submit the same sites over and over and if you get identified as being part of an obvious voting network.

As a general principle for social media marketing, I believe that it’s in your best interest to use social media the way it was intended to be used: to find and highlight good content. Not just your good content (and especially not your mediocre content). But as much top-notch content as you come in contact with. Hopefully some of that quality content is your content. But not most. And not all.

The good news is that by consistently stumbling yummy content from a diverse set of domains, the potency of your account will go up, even when you submit your own stuff.