A lot of people who look for ideas start with keyword research and look for what other people are looking for. That’s fine, but one of the most important aspects about having a successful business is passion, which comes MUCH easier with stuff you’re already into. Even if you find a niche that will work and will make money for you through keyword research, you’ll find that you’ll quickly lose energy and motivation if it’s something your just not that excited about.

So, ask yourself: “What do you do?” Think about your daily life. What could you spend hours doing because you enjoy it so much? What are some goals you have that you’re working toward each day? What do you do well? Answering these questions will help you determine what you may have the energy for when establishing yourself and your business online.