You don’t always have to go out in search of new, interesting content to promote on Twitter. Your company likely already has produced a host of existing content that can be leveraged.

Twitter is the ideal medium for sharing and promoting:

* Tips leveraged from a blog post
* Information on upcoming events
* Research from a recent whitepaper
* Webinars with industry thought leaders
* Interesting statistics from press releases

For example, TopRank implemented a Twitter marketing strategy to help promote blog content for a client that provides syndicated content to media outlets. Each day, TopRank crafts 3-4 tweets highlighting the most interesting and intriguing elements of new blog posts, with links to the posts. In just three months, the client has increased its followers by nearly 64% to more than 1,500. The tweets were responsible for more than 1,000 visits to the blog during the same timeframe.