Start anti-smth online campaign and offer badges. The hotter the topic, the better. Example: do you remember last year’s buzz around RipOFFReport.com marketing model? How smart that was of Distilled to start "get rid of ripoffreport from the SERPS" campaign with wonderful badges.

2. Link back to highly popular (official) blogs that publish trackbacks. The trackbacks don’t have to be ‘dofollow’. What is more important is that many journalists and bloggers monitor those trackbacks for interesting ideas and varying opinions. That’s how a guest post at my blog once got the New York Times quote - it linked to official Google blog entry that published tarckbacks.

3. Provide testimonials for industry products you use. Choose a tool you’d be curious to test (or already using), check if its site has a separate section for testimonials and that it links to the authors and send them a message with a well-put detailed testimonial.