There's a reason why we like to read content that is organized in a neat list - it makes it easier on us to track things this way. Lists are not prescriptive, nor they are the universe of what you could do, they are just a starting point.

Lists help us catalyze our thought and process the information. Plus, it's no mystery that our brain likes to process things in batches. Lists are great for helping us think about issues in progression and, when needed, they help us memorize things.

You don't have to believe me, NPR has a great list post about 10 reasons why we love making lists. I offer you my list of 5 marketing ideas you can use today:

(1) Create a robust content road map - start capturing information about all you know in your field, or business, or niche. File it from basic to advanced. Then utilize a robust buying cycle guide for your customers to decide what you present, when.