This one is really short-term. I regularly talk to large brands, with deep, consumer-facing websites that don’t have rating systems installed. Consumers who are shopping online are shortly going to expect it. The ROI of adding ratings to e-commerce sites is well-established. I believe that we’re about to go beyond ROI for sites with ratings. Shoppers will actually penalize sites that don’t have consumer rating systems installed by shopping elsewhere.

Content aggregation will boom. In the early days of social media marketing, people wanted to do “sexy” things. Viral video contests. Build “our own” social network. But content is king, right? And searching for content takes a lot of time. More and more corporate types are going to figure out that they can benefit from investing in content aggregation. Companies are spending millions creating mediocre stuff with their name on it.