Twitter is awesome and is changing the way information is spread on the Internet. It is also an awesome example of how the world of online marketing and information publishing has changed.

The old-school way to get information out there is to try to get a bunch of blogs to talk about you and to get Google to throw you all kinds of love by getting to the top 10 for your search terms. These things still work, but they are long ways to go about it. In the case of Twitter, we’re talking about people and the power of the retweet. If people find your tweet interesting, they’ll pass it on. Doing this over and over again exposes that one tweet to different crowds all across Twitter.