By now you must agree that a blog is an important part of your business. It is the best way to reach a large group of people, providing them with news, information, and valuable resources all the while building a rapport with your regular readers. Some sites have such loyal followers that they don’t feel they can start the day without dropping by their favorite blog while they drink their morning coffee.

The most successful blogs, however, are not just read. They encourage participation from their readers who leave comments, take polls, and spread the word about them. When someone takes the time to leave a comment on your blog, they are much more likely to come back again to check on the responses. They immediately feel a connection to your site that will build into a sense of community the more they engage you (the blogger) and other readers.