There is no cookie cutter approach to social media marketing. Your strategy will depend on 1) Your goals - SEO, PR, traffic ( to drive awareness? advertising click-thus? conversions?), 2) Your audience - where does your target demo hang out?, 3) Your resources - you, you plus an intern, internal team, agency?

Here are 6 steps to help you design your social media marketing roadmap.

Step 1: Understand What Social Media Is

The best way to look at social media is to view it as one of many Internet marketing channels, one that has the amazing power to go viral. In the very least, it has the awesome ability to engage your audience in meaningful conversations about your product, issue areas, company, and brand.