It is often said that people don’t read on screens and that as a consequence you shouldn’t write long pages and keep long stories short. There are several reasons why this is not relevant:

First and foremost, you might see the pictures but search engines won’t. OK, Google has an image option but the way that images are indexed on Google is dependent on the text that surrounds them (amongst other elements we’ll describe in a post dedicated to search engine optimisation)

The web is not a place for a cut and paste from your Corporate paper brochures, there is no value for your visitors in doing that, and they won’t come back to your website if you do this.