When someone goes to your homepage on Twitter, the first thing they see is your last 20 tweets (your recent Twitter stream.) So you have 20 chances to sell them on following you.

You want your Twitter stream to exude value and give potential followers a glimpse of what they will get as a follower. You will be surprised at how many people use your recent Twitter stream to make the follow decision. I sure do.

Take a moment and look at your last 20 tweets. Now look at them from the viewpoint of a potential visitor who may be thinking of following you. See anything you might want to change?