The "build great content" advice is clearly overused, but for good reason - great content attracts great links and the invaluable attention of the Linkerati. The only problem is... what makes great content? And more specifically, where can you get these content ideas? Well, I can't solve all these issues, but I figured a short post highlighting a few of my favorite (and more unique) content techniques would be valuable.

Because news is such an inherently link-worthy content archetype, and one that attracts lots of link attention, I like it as a content strategy. But, while reporting on the news is valuable, making the news is better. If you can "create" - literally craft - the event, media or topic that's headline worthy, you're in a very good spot. Being first to break the news doesn't always get you the scoop on the web (unless you're already an authority), but being the