You have this heard over and over again - "Customer is always the king". Keep customers top of mind when defining your Content Marketing strategy. Provide content to solve their informational needs. Inform and educate. Provide content in multiple forms based on how your customers consume content.

* Who is your ideal customer?
* What are the goals and aspirations of your prospects and customers?
* What information are your prospects and customers seeking?
* How do your prospects and customers consume information?
* How can you reach your prospects and customers?
* How are you going to influence your prospects and customers during different touch points of their buying journey?
* How will you constantly gauge how well you are serving the informational needs of your prospects and customers?