You have launched an affiliate program, a number of affiliates have joined and you have started to see referrals to your website. However, at one point the sales volume gets frozen at one level, and no signs point to a brighter future. In other words, your affiliate program is no longer growing, or growth has slowed to a crawl. Does this sound familiar?

I have come to describe the above situation as Limited Potential Syndrome. It’s not because your product or service has limited potential. And it’s not because affiliate marketing is the wrong channel to market your services or products — anything that sells online can be marketed through affiliates. The problem lies in the fact that either your affiliate program or your very website has limited affiliate marketing potential. The good news is that there is a cure.