In order to succeed in a social media driven Web 2.0 environment website owners, bloggers and businesses have to take certain steps. These practical steps are based on a theoretical foundation with 7 main pillars. These 7 pillars of SEO 2.0 enable any webmaster to truly be part of the current web in order to succeed financially or in any other desired way.

The 7 pillars of SEO 2.0 are:

1. Presence
2. Outreach
3. Participation
4. Recognition
5. Value
6. Trust
7. Authority