You’ve spent 12 months optimizing your site to the top of Google… you’re spending $5,000 per month on PPC advertising on Google and Yahoo, and you’re constantly working on optimizing your rankings and improving the ROI of your PPC campaigns.

But how well is your website converting the traffic you are sending to it?

One of the best methods of doubling or tripling not only your revenue, but your profit, is to increase your web site’s ability to convert a website visitor to a business lead or sale.

For example, let’s say you are spending $1,000 per month on search engine optimization and $5,000 per month on paid advertising (making a total monthly online marketing investment of $6,000). You’re receiving 10,000 visitors per month to your website and you’re converting 1% of those visitors, generating $15,000 in revenue.