Blog advertising is an excellent way to reach a wide audience without breaking the bank. It can also make money for your own blog. There is a mistake that quite a few blogs make - using a lot of empty ad spots. There are a few reasons why I think this is a bad idea.

1. It devalues the ads.

If nobody is buying ads on your site, perhaps the ad price is too high for the traffic your site receives. This suggests your site doesn’t provide value to advertisers. Who wants to be the first to buy an ad when there are 5 empty spots?

2. It makes you look desperate.

I’ve seen sites with a whole row of empty ad spots - to me, this looks like the blogger is begging for money. Let’s face it, a lot of people want to make some money from their blog - simply saying “I have ad spots for sale” isn’t enough of a reason for most advertisers, unless they already know your site.