You’re in a battle for visitors. The blogosphere is full of people who have put out their welcome mats and are hoping for somebody, anybody, to stop by and take a look around. Lots of passersby think about it, but very few of them decide to come inside. They’re busy, my friend. Places to go, people to see.

You’re in a battle for subscribers. Just because somebody happens to click through to your blog doesn’t mean they’re going to think you’re worthy of their subscription. That’s like working your way onto somebody’s speed dial list. Many contend for the honor but only a select few make it.

You’re in a battle against everybody else in the feed reader and inbox. Just because they subscribed to your blog doesn’t mean they’re actually going to read it. Oh, if only it were so easy! Your average reader doesn’t have enough mental bandwidth to read all of the blogs they’ve subscribed to, so what they do is scan the latest headlines and click the ones that look t