Make sure your headline is relevant. Don’t make it obscure in an attempt to be clever (or keyword-rich). An obscure headline is just one more obstacle to a busy reader. KISS is the best approach (Keep It Simple, Stupid!). Also, make sure you include an explicit statement, fairly early in the post, describing your subject matter and main point. (It’s not always possible to be this explicit in your headline.)

We all know that most people scan. Nothing new there. But it’s easy to overlook in the rush to post. Don’t. Always make sure you make it very clear to your visitors that your post is going to be easy to read. Make your first sentence succinct and friendly. Perhaps even raise an eyebrow or two. And consider using bulleted lists, numbered lists and sub-headers in your post body. Also, if your post is structured around a numbered list (as this one is), say so in the headline.