These are just few of the questions faced by content marketers today. Using frameworks to tackle these questions is one way sure shot way of ensuring you are headed down the right path. I wrote about The 4P's of Content Marketing and The 6C's of Content Marketing to give you frameworks to brainstorm your marketing questions.

Let us take a look at the 7 Ss of Content Marketing. Strategy, Segment, Simple, Succinct, Scannable, Steak and Sizzle and Social Media

Identify the goals for why you want to create and market content. For examples, your goals might be to grow your business by educating your prospects and training your customers. Once you have identified your goals, you can deliver a consistent message that your target audience will find relevant and valuable.