Before I go any further - let me say that I’m not talking about RSS to email newsletters that simply convert your RSS feed into emails. I’m talking about building a list of subscribers who get a weekly or monthly (or some other period) purpose written newsletter. It might point people to your blog and posts you’ve written but it’s purpose written and often includes other material exclusive to newsletter subscribers.

The majority of your blogs readers never come back. The sad reality is that despite our best efforts, there’s a lot of passing through traffic on most blogs. People arrive from a search engine, another blog or website or a social media site - they stay for a few moments, consume what they can and then move on.