Perhaps the most natural place to start to build ‘community’ on a blog is within its comments section. This is a good place because in our day and age it is a place that most web users are ‘wired’ to look for interactivity in. The keys in building community within your comments section include:

* Ask Questions in posts (this will draw comments out of readers)
* Interact with Readers (if you’re not willing to comment why would others - this gets the ball rolling)
* Model the type of comments and tone you want (if you want people to feel safe and at home you need to police and moderate the trolls and spammers)
* Followup Questions (answer questions whether they be in comments or via email)

Further Reading: How to Get More Comments on Your Blog and 7 Ways to Turn a Blog Post Upside Down and Get More Comments