# Web Design and Usability: Presentation is important. If your web design is cluttered, have some colors that really hurt the eyes, full of jumping flash animations or has some other design flaw that makes your visitors feel uncomfortable you can be sure that the page would experience a high bounce rate. On similar note if your users need to spend time trying to understand your website or comprehend the features you provide, even if your content is the best in the world your bounce rate would tend to be on the higher side. Here are some site usability checking tools.

Website Content: Make sure your content adds some value to your visitors and also the content and information flow is good enough to carry your visitors from one page to the other. You might have good content but if there is no spontaneity in writing and if the information flow is not proper, after reading the first page your user would think “what next?” This is the point they bounce off your site.