A lot of site owners and SEO’s are familiar with keyword research tools such as Wordtracker, Keyword Discovery, and the free tools from Yahoo and Google. These keyword tools are an excellent way to not only find keywords which are relevant to you products and the usage popularity of these terms, but you can also forecast a bit with expected traffic and conversions for PPC and maybe even SEO.

It is easy to become dependent on the same tools for similar projects however, and overlook the keyword research tools which exist in your own backyard.

Site Search Box : Most websites offer an internal search engine for searching the pages and content of the site. Some sites only receive a fraction of their traffic from search engines and other forms of web presence drive traffic; such as emails, ads, links, social media buzz ..etc. Once those users are brought to the site from a non-search property, which terms to they use to find the content which they are looking for on the site?