I suppose the best way to look at a list of popular search queries is from a kind of Taoist it-is-what-it-is perspective. Trying to find meaning in the collective conscience could drive one batty, especially if you’re the judge and despair type.

But in communication scholarship, we like textual analysis and pulling out overarching lessons from what’s on people’s minds and what motivates them. Often in the process we are disappointed in just how simple and predictable humans really are though. Then we’re just in it for the surprises or learning something new.

For example, “nahá” is apparently a Slavic (Czech?) word for naked. In this instance, according Search Engine Guide’s top 300 surging keyword report, which lists the top keywords across search engines in the past 48 hours, people in that part of the world have been pairing nahá with “frosslova,”