As you can imagine someone typing in a keywords like : “buy nike tennis shoes size 10″ is READY TO BUY! In other words an effective long tail keywords will have a very high conversion rate.
But here’s the thing, a 4+ word keyword will not get a lot of traffic, maybe 1-2 clicks a month. So the trick is to bid on 30k,50k, even a 100k long tails. You can do the math, the traffic will add up.
These keywords have very little to no competition so you’ll get a very low cost per click. Heck, with a strong list of long tails you can launch a very effective direct linking campaign, and completely clean up.