We all know that list building is important. Especially because I have beaten the point to death here on this website. :) You want to capture leads all ways possible. However, most blogs have a big, GAPING hole in their lead collection strategy. What is it?

It is the comment form.

When you post a comment on a blog, what do you enter? Your name, email address, perhaps your URL, and your comment. What do you want when capturing leads to your email list? Name and email address. So, every commenter on your blog is handing this information over in order to post a comment. However, in most cases, it is completely wasted!

Wordpress does not include any way to capture these email addresses into a list. Wordpress only uses these emails for the purposes of moderation.