If your job or current tasklist includes building a social media strategy for your organization (or yourself, personally), you should be thinking about the branding created by the profiles you create. The profile name, the image you use as an icon or avatar, the webpage you link to and the words you use to describe yourself have a significant impact in how you're perceived and how you're remembered across the web.

Strategies for Choosing a Name

The name you choose should be based on branding considerations, SEO and reputation management intent. Choose the name of your profile based on your carefully thought out goal for social media participation (and if you don't have one, get to work!):