ver the weekend, it seemed that everyone in the tech blogosphere contributed to the discussion around fractured blog comments; Robert Scoble even went so far as to say that the "era of blogger's control" is over. What all these discussions hinged on was whether or not a web service called Shyftr had the right to appropriate bloggers' RSS feeds and build their brand around our content (a practice they've now modified due to this outcry).

However, it's not just bloggers who are dealing with the appropriation of our content, a practice whose implications imply that our words hold little value on their own. In fact, in today's society, devaluation of content is becoming the norm.