How do you create a campaign specifically for content? Start with the basics. That is, organize your campaign around a single campaign goal (See Organizing Your Account for details.) Then, create ad groups around a common theme and pick some general keywords that fit. Unlike search advertising where you often look at keywords individually, keywords used for contextual targeting should be woven together collectively under a common theme.

Campaign strategy: As discussed previously, create a separate campaign when targeting the content network. To do this, create a new keyword-targeted campaign in your account. Then go to your Edit Campaign Settings page, and select ‘Content network’ under the Networks section.