Social media, particularly its use in business communications, is still in its early days, and like anything new and different, there’s plenty of mythology surrounding it. The problem posed by certain of these myths is that they mislead those trying to adopt social media, and can lead to bad decisions, poorly implemented initiatives and unrealized expectations.

The blogosphere has been buzzing recently in response to a Wall Street Journal article declaring that e-mail is dead. Unfortunately, the Journal didn’t say e-mail was dead, but reported on Oct. 12 in Why Email No Longer Rules, “Email has had a good run as king of communications. But its reign is over.”