On most major Pay Per Click platforms, there is a little known feature called “Dynamic Keyword Insertion”. Dynamic Keyword Insertion is one of those “dirty little secrets” used by PPC marketing agencies and is the cornerstone of the millions of Internet marketing eBooks written by self proclaimed “gurus”. Dynamic Keyword Insertion needs to be fully understood before it can become marginally effective and when it is, it can increase your ads click through rate (And subsequently quality score) massively.

This guide will show you how to correctly implement the Dynamic Keyword Insertion feature into your ads on the three major PPC advertising networks (Google, Yahoo and MSN). As always, test and understand before fully committing to any permanent changes.

So What Exactly Is Dynamic Keyword Insertion?
As you may or may not know, all the major PPC search engines reward the relevancy of your PPC advertisement by showing keywords in bold in your ad.