Perhaps one of the most powerful ways of exposing your writing to a new group of people is to put some of your best content on other peoples blogs - and not your own.

Guest Posts have long been a feature of blogging but it has been in the last year or two that I’ve really seen some wonderful examples of bloggers launching their own blogs and raising their own profiles through focussing their attention on writing guest posts on other blogs.

Names that come to mind of bloggers who I’ve seen do this brilliantly include Leo Babauta from Zen Habits (who has been a prolific guest poster and who has grown his blog to 37,000+ subscribers), Skellie from Skelliewag.org and Anywired and ChrisG. These three bloggers (and many others) have consistently put some of their best content on other people’s blogs over the last year and have seen tangible benefits from doing it.