On the other hand, who can blame anyone for enthusiasm about what’s happening? Social media is a big deal, and it’s revealing a giant shift in media, marketing, politics, relationships and culture. Seasoned online marketers understand that while you won’t change human nature, there’s no doubt that business as usual is not going to cut it in this environment.

The reason there’s so much incestuous discussion about social media marketing is because we’re at the forefront of a new media industry. We’re the people who are shaping the future, and it’s important that we hash it out the old-fashioned way–with discourse, debate, and disagreement.

Do you think the initial players in radio talked and fought amongst themselves? What about film, network television, cable television, Betamax, VHS, CD, DVD, HD?