Much common business marketing advice assumes you want your operation to get bigger — that you want more clients, or more staff, or a bigger service offering, or bigger projects, or bigger pay checks. Bigger businesses face a range of challenges that the small shops don’t — from HR and company culture issues to financial, taxation, and legal hurdles.

Many a small business owner finds that growth takes them away from the tasks they love, and entails all sorts of work that they’re not inspired by or interested in. Success isn’t dictated by size; it’s dictated by what makes you happy.