Backlinks are one of the most important things for a website owner or blog owner to have. But gaining these is not so easy. It takes some work to gain them but in the end it pays of. A backlink is an incoming link to a website. It is any link received by a web page, blog , directory, etc. from another website. It is important that other websites link to your site. This increases your traffic, link popularity, search engine ranking and pagerank.

PageRank (PR) is the popularity of a web page used by Google Search Engine for classifying its search results. Pr is used a lot when selling links or banners on your website the higher your PR the more $$$ you get per link. People will always ask of your PR when buying links from your site.