Johsua Porter recently discussed the problem with Social Media Marketers who promise to leverage Social Media Tools to "create buzz and demand for your product” He continued, "I don’t know exactly what was meant by this, but it sounds like causation: that if you use social tools to talk to your customers then you’ll increase buzz and demand."

The truth is that these are simply the latest examples of new opportunistic marketers selling themselves as experts in Social Media. What's worse, and to be expected, is that we will only see more of this behavior and posturing each and every day.

While some of us viewed it as an opportunity to empower people to discover and contribute valuable and helpful content, others are cashing-in on Social Media by hawking their vision and strategy, or lack thereof, on unsuspecting businesses looking for genuine help. Instead, these impressionable companies are getting the very "marketers"