Historically, Google AdWords’ Content Network has gotten a bad rap. And for good reason. Advertisers usually see much lower ROI results from it than from the Google Search and Search Partner networks.

And it’s easy to suspect, when they recommend the Content network, that Google just wants clicks – for the revenue and to maintain control over a large piece of internet ad space.

I now have reason to believe that the poor results are because most people do the Content Network wrong. And we have a new approach from Google themselves, which I’ll detail below.