Choosing the right topic to write about on your blog is vital if you want to write a post that engages your reader. Rushing the choice of topic can set you off in the wrong direction and end up wasting both your time and that of your reader. While sometimes the idea for a post hits you and needs little adaption - I find that many (if not most) times the first idea that comes to me for a post needs a little molding (or marinating) before it’s just right. I will often come up with a post idea and end up evolving it into something that is quite different - but which is much richer in terms of how interesting it is.