Here’s the deal: people who succeed in social media these days don’t think hierarchically… they think territorially. Ranking on someone’s silly social media list may be nice, but it’s a lot nicer to nail down a defensible position in a profitable niche.

Trust me… there are a lot of broke people obsessed with their position on various hierarchical lists, when they should be focusing on creating a real business. The fact that they don’t means there’s plenty of opportunity for you.

When you think territorially, you’re aiming to carve out a space that is uniquely your own. And if the unique aspect that makes the territory yours also makes it difficult or impossible to dislodge you from that position… even better.