After the launch week of the portraits photography book mentioned in the post linked to above the sales of the E-book did fall dramatically. Once the opening week special price ended and some of the buzz died down sales dropped to 5-10 per day. This was expected and not something I worried too much about – however as any entrepreneur I am always interested in increasing sales so I decided to start experimenting with adding some more subtle promotions.

I’ll show you the email I send below but in short it is a fairly low pressure sales email that thanks people for subscribing and offers a 25% discount on the E-book for becoming a subscriber. I gave old readers of DPS 25% off when the E-book was first launched so I give new readers the same opportunity. Here’s the email – with the discount code deleted – you’ll have to subscribe to get it :-).