When you’re on a bootstrap marketing budget, you can never have too many friends in media. If you don’t have those connections now, there’s still hope. You just might be able to win a few new media friends with the social media darling, Twitter. Twitter has been a favorite of the media and public relations professionals since its beginning back in 2006. The quick, “cut to the chase” 140 micro blogging site is perfect for sending out quick editorial queries, source requests, or soliciting feedback on headlines. I’ve put together some tips below to help you transform Twitter into the latest weapon in your PR arsenal.

One of the easiest ways to find relevant media contacts that cover your beat is to check their current publications. With the rise of Twitter’s popularity many reporters, journalists, and bloggers are adding their twitter handles to their bylines.