In the first business model when I was charging clients, I got started by driving some traffic with Google Adwords. There are a million ways to drive traffic, but Google Adwords is one of the first places I recommend people start. You can literally get a targeted ad in front of millions of people in about 10 minutes. It knocks the socks off traditional print or television advertising which typically takes months (not minutes) and isn’t targeted at all. You know someone reading “Car and Driver” magazine is generally interested in cars, but you know far more about someone who just typed “Nissan 350z road test” into Google.

Anyway, I digress. I bid on some keywords like “math tutor”, “biology tutor”, etc and used Google to geographically target people who lived in a certain area where I was testing (geographic targeting is another thing that is much easier online). For each click I had to pay about $0.50.