Search Engine authority has a habit of coming to those blogs who consistently produce content that enhances peoples lives, meets needs and solves problems. If you create something that does some of these things it is quite likely that the all important links that your blog needs to build search engine authority will come as people link up on their blogs, share the link on social messaging and bookmarking sites, email their friends etc.

While great content doesn’t automatically equal lots of traffic - if you produce it consistently over time and actively participate in social media and within your blog’s niche it has a habit of building your traffic and search engine authority. I’m not anti using link building strategies (ie asking people for links) but I’ve never really done it (I may have once or twice in the early days of my blogging).