I said earlier in the series that I’m assuming ‘great content’ is being added to the hypothetical new blog that we’re promoting. However when it comes to blogging not all ‘great’ content is equal when it comes to drawing attention to your blog.

Take a look around your niche at any given time and there will be posts appearing on blogs that are of a high standard that are largely ignored - and posts appearing that are spreading like wildfire throughout the niche as everyone links up to it.